Overview & Goals
1. To design and develop a lead-generation focused website with improved navigation, architecture, and SEO optimization to replace the current PassTime GPS website.
2. Create a digital home for the PassTime GPS brand that logically and simply guides users from several different verticals through their customer journey to becoming a lead. Help these users from various verticals quickly understand which GPS solution is right for them.
3. Provide a space for the PassTime marketing team to publish articles, case studies, company news, and event information.
4. Provide a place for existing PassTime customers to get support and log-in to their appropriate back-end systems.
Role
I created the brand guidelines, UI and overall site design. I collaborated with my digital strategy partners on IA, sitemap, and wireframes.
Challenge
PassTime serves multiple audiences who all have different GPS solution needs. Upon landing on the site, users need to understand what PassTime GPS does and be able to quickly identify which Industry vertical and/or GPS solution is right for them.
Think: PassTime GPS has the right solution for my business.
Feel: PassTime GPS are industry experts and I can trust their vehicle GPS technology to solve my business needs.
Do: Submit a form, start a chat (LiveChat), or make a phone call for more information about PassTime GPS solutions.
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